I’ve always been a customer experience (CX) professional and advocate. So when my CEO approached me to take on the role of corporate strategy and Chief of Staff, I was immediately intrigued. How would my CX skills and background translate to corporate strategy? What would that mean for my role and passion in driving the customer agenda forward?

Corporate Strategy and CX

At its core, corporate strategy requires taking an enterprise approach to strategic decision-making by looking across the business at ways to create and maximize consumer and shareholder value. The more I thought about it, the more synergies I…

Amy Shioji

cx ninja. ultra runner. never met a carb i didn’t like.

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