Amy ShiojiFrom Customer Experience to Enterprise Experience: Aligning CX and Corporate Strategy for ResultsI’ve always been a CX professional and advocate. How would my skills and background translate to corporate strategy?4 min read·Jan 6, 2021----
Amy ShiojiMIND THE GAP: Bridging the Brand & Customer PromiseModern brands must deliver consistent experiences across all touch points, so how do organizations finally and sustainably address the…4 min read·Jul 8, 2020----
Amy ShiojiFrom ‘Department’ to ‘Discipline’: Extending CX Influence throughout Your OrganizationWe preach making it easy for customers to do business with you — the same is true for your CX department.3 min read·Jul 1, 2020----
Amy ShiojiThe ‘Experience’ of Experience DesignWhen asked to define the ideal-state experience, companies are often surprised to find it’s not as simple as just a prototype5 min read·May 15, 2020----
Amy Shioji10 Tips for Communicating with Customers through COVID-19 (or Any Crisis)As companies navigate this period of uncertainty, how much should you be meaningfully communicating with your customers?5 min read·Apr 16, 2020----
Amy ShiojiCX in a COVID EraWhile companies ease the experience for customers, it remains to be seen whether these CX measures will lead to an era of greater empathy4 min read·Apr 4, 2020----
Amy ShiojiDemocratizing CX through Experience Design PrinciplesDesign is not merely a CX or UX function. XD principles should be accessible to all in articulating what experience should feel like.7 min read·Mar 1, 2020----
Amy Shioji5 Key Customer Experience Interview Questions You Need to be AskingConsidering a role in CX? Be informed with these 5 key CX interview questions.7 min read·Feb 7, 2020----
Amy ShiojiMeasuring Relationship Value with CXThe establishment of the customer experience (CX) profession has been instrumental in building cultural awareness, empathy, and…3 min read·Jan 23, 2020----
Amy ShiojiCulture — the Pivotal “C” in “CX”Last week, a remarkable thing happened around here.2 min read·Jan 23, 2020----